7TH CHINA
INTERNATIONAL IMPORT EXPO
百联集团
2024年进博会艺术项目
《翻折间》
#branding #2024
Rooted in the concept of "folding," the project explores the latent artistic dimensions and spatial possibilities within commercial contexts. Our design adopts reusable modular components, utilizing the dynamic gestures of folding and unfolding to evoke a sense of flow and openness. Visitors are invited to wander, explore, and engage freely within this evolving spatial landscape.
Drawing inspiration from contemporary product aesthetics, the exhibition unfolds through three narrative threads—art, design, and olfactory culture—crafting a multidimensional environment where commerce meets creativity. Through this spatial construction, we aim to reveal the sensory and artistic potential hidden within consumer goods, and to explore the infinite possibilities of spatial production born from commercial transformation.
在由百联主办、UCCA尤伦斯当代艺术中心旗下 UCCA Lab 策展的2024年进博会艺术项目《翻折间》中，Viginti Quattuor工作室受邀参与创意空间的视觉呈现。本项目以“翻折”为概念核心，旨在探讨消费场域中隐藏的艺术维度与空间潜能。
我们在设计中采用可重复利用的模块化构件，以“翻折”与“展开”的动态语言，回应空间的流动性与开放性，鼓励观众自由穿行、探索其间。展陈内容融合现代商品美学的灵感，围绕艺术、设计与气味文化三条叙事线索展开，构建出一个介于商品与艺术之间的多维空间。我们尝试通过空间构建，揭示消费物背后潜藏的感知维度与艺术潜力，探索商品更迭所催生的“空间生产”之可能。